A Look Inside Our Bags: Sustainable Linings from The New Denim Project

At Lauren Reed Co., every detail matters not just what you see on the outside, but what’s woven into the heart of each piece. That’s why the lining in every one of our leather bags is sourced from The New Denim Project, a circular textile manufacturer based in Guatemala that’s redefining what sustainable fabric truly means.

We believe luxury shouldn’t come at the expense of the planet and with The New Denim Project, we’ve found a partner that shares our commitment to sustainability, craftsmanship, and meaningful impact.

What Is The New Denim Project?

The New Denim Project is a family-owned textile mill in Guatemala that transforms pre-consumer denim waste, the kind that typically ends up in landfills - into soft, high-quality up-cycled cotton textiles. Their process avoids the use of dyes and harsh chemicals, instead preserving the beautiful, natural tones of reclaimed cotton fibers.

Through circular manufacturing, they create zero-waste fabrics that feel as good as they look both in texture and in purpose. 

Why We Chose This Sustainable Textile Source

When designing our leather bags, we knew we wanted every element, inside and out to reflect our values. The New Denim Project’s upcycled textiles are:

• Made from 100% reclaimed cotton fibers

• Chemical-free and dye-free, using no synthetic finishes

• Completely biodegradable

• Produced locally in Guatemala, reducing our supply chain footprint

This supplier allows us to invest in a circular economy while supporting Guatemalan industry and preserving artisan traditions, a perfect match for the heart of our brand.

A Bag That’s Beautiful Inside and Out

Most linings are hidden, but we believe what’s inside your bag should reflect your values just as much as what’s on the outside. The fabric from The New Denim Project gives our collections a distinct, elevated finish - lightweight yet durable, subtly textured, and designed to last.

Every time you carry a Lauren Reed Co. leather bag, you’re carrying a story of sustainability, transparency, and thoughtful design.

What This Means for You

When you choose a Lauren Reed Co. bag, you’re not only investing in handcrafted, small-batch leather goods, you’re supporting a global movement toward ethical fashion.

• You’re choosing up-cycled materials over virgin textiles

• You’re backing artisan employment and circular design

• And you’re helping prove that style and sustainability can and should coexist

Our Sustainability Promise

We’re committed to building a brand that puts people and the planet first. 

Stay tuned for the launch of our next collection, featuring:

• Limited-edition leather bags

• Lined with sustainable cotton from The New Denim Project

• Designed for women who care how their bags are made